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Domestic product
 
   



THE INDIAN MARKET
 A country of 1.06 billion people spanning a whole subcontinent, across 3,287,590 sq. km, 29 states and 6 union territories, speaking 15 different official languages, with myriad distinct cultures, and a heritage that goes back 5000 years, India is a country of diversity and depth like no other in the world.

This is Nitin's Domestic Market
Our domestic product range spans Formulations across variour therapeutic segments: Antimalarials, Antiemetics, Antibiotics, Analgesics, Antiarthritics, Antidiabetics, Cardiac Care, Cough & Cold Therapy, Dermatology, and Neuropsychiatry segments. Nitn markets over 300 formulations in virtually every dosage form: tablets, capsules, oral liquids, dry powders for suspension, and injectables (liquid and dry).

Our finished formulations are available in over 40,000 retail shops, catered to by a network of over 300 distributors, 500 wholesalers, 150 marketing associates and marketing personnel service over 100,000 doctors across the country.
Formulations Marketing
The speciality-focussed domestic marketing strategy has given birth two self-administered marketing divisions.

Results are encouraging; in 2007, our domestic formulations business has grown at the rate of 70% against an industry growth of 14% during the same period (ORG-IMS). Brands like Necob Plus, Nefzon, Neopenam, Zitro, Nibisol, Nitzole have become popular in their respective therapeutic segments.

























































Domestic Divisions
PHARMA DIVISION
The oldest of Nitin’s divisions, handling the largest number of brands, this division manages our newer Cephalosporins, Antibacterials, Antimalarials, Non Steroidal Anti-Inflammatory Drugs (NSAIDs) and Cough preparations. Some of the other leading brands managed by this division are: Nitzole, Nitzole-D, Necob, Necob Plus, Nitaxim, Nefzon, Nitizest, N-Zol, Nicin, Neodec, Nandro, Nitipime, Nether, Niclospas. The pharma division handles 125 products.

 
NEWSURGE
Nitin’s second division, NEWSURGE marketing focus is on established Anti-Infectives, Antidiabetics, Antihipertensive, and mature brands of Nitin in the Antimalarial, Antiemetic & Antiinfective segment. This division has 61 products. Few of the leading brands are Nulofen, Nutaspas, Lifon, Xemel, Lewin, Lifon-T.

EXPORTS
Nitin’s products are currently being exported and marketed in 11 countries. The company’s Karnal plant has been approved by NAFDAC Nigeria. The company is also supplying products to various large not for profit organizations supplying medicines for relief & calamity measures worldwide.